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Imagine you are at your niece’s school Christmas program, and you run into a for

by | Nov 23, 2021 | Entrepreneurship | 0 comments

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Imagine you are at your niece’s school Christmas program, and you run into a former client. You are having a short, pleasant conversation and he asks you what your new company offers. This excites you because you know he could become an important client. You start to tell him, but you are not sure what you should focus on. You stumble over your words. When your thoughts are finally coming together, your friend’s daughter runs over and begs him to come to meet her teacher. He kindly excuses himself, leaving you feeling disappointed you hadn’t been more prepared.
Had you crafted an elevator pitch before this encounter, you would have been ready for this moment in the elementary gymnasium. An elevator pitch is a clear and concise summary of your business model that you can recite without a moment’s notice. It should give enough information to spark interest in potential stakeholders but not bogged down with too many details. Your pitch should always be easy to understand and end with a call to action.
Look at the Craft Your Elevator Speech (Abrams, 2009) worksheet found in the required articles. (See attached)
Write complete but short sentences that address the eight main components of your elevator pitch. Edit these sentences down to a pitch that is between 100 and 150 words long.
Add a call to action at the end that would allow you to obtain the contact information of the party involved or that would lead them to your point of sale.

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