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1. Health warnings have appeared on cigarette packages for almost 50 years. Disc

by | Nov 25, 2021 | Marketing | 0 comments

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1. Health warnings have appeared on cigarette packages for almost 50 years. Discuss how habituation (because of fatigue or boredom) may be a factor affecting their effectiveness. In over 80 countries, graphic images related to the effects of smoking must also be shown on the packages. Why might this / Why might this not help smokers decide to quit? (50 marks)
2. How can a policymaker determine what kind of advertising appeals will be the most persuasive in an anti-smoking advertising campaign from a consumer’s perspective? (50 marks)

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