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Learning Goal: I’m working on a management writing question and need an explanation and answer to help me learn.InstructionsWrite a 2–3 page paper using the following instructions:Step 1: Product Life CycleRead the product report for Alikay Naturals Moisturizing Black Soap Shampoo. The product report contains important information that will help you to identify where the product stands in the product life cycle and give you clues about what changes customers might like to see. Respond to Rochelle and her team at Alikay Naturals based on the information in the product report.Explain where Moisturizing Black Soap Shampoo is positioned in its life cycle by comparing its characteristics to the phases of the product life cycle. Cite supporting information from the course materials and readings.Introduction.
Growth.
Maturity.
Decline.
Compose 3 questions about the product’s positioning and potential that reflect an understanding of the business decisions needed for the product in this life cycle phase. (For example, if you have determined the product is in the Introduction phase, you might suggest the question: How have competitors priced similar products?)
Step 2: Product ChangesRespond based on what you’ve learned.Recommend product changes based on analysis of the information in the product report. Support the recommendation with references from the course material and/or readings.
Step 3: New Product DevelopmentRead the New Product Proposals section of the product report, which contains three examples of possible products that could be developed to replace Moisturizing Black Soap Shampoo. Based on the information in this proposal and the customer feedback in the product report, as well as supporting references to course materials and reading, complete the following:Recommend which of the following products the company should create, and support the recommendation with reference to the course materials and the product report.Organic Bloom Shampoo.
Moist Black Soap Shampoo with Dandruff Control.
Coconut Protein Shampoo and Conditioner.
Explain which type of innovation the selected product represents from among the main types discussed this week. Explain why you chose that type of innovation. Support the choice with reference to the course materials and the product report.Sustainable (eco-friendly).
Frugal.
Sustaining.
Disruptive.
Note: You should complete Step 4 after reading the material in Week 3.Step 4: Production MethodsBased on your understanding of Alikay’s position in the product life cycle and expected sales volume:Describe which production method you think Alikay is using for the Moisturizing Black Soap Shampoo, and explain your rationale.
If Alikay chooses to keep the Moisturizing Black Soap Shampoo and launches your recommended product as a limited-time-only trial, what production method should Alikay use for the test market product? Why?
Support your answer with reference to the product report, course materials, and readings.
Step 5: Real-World ApplicationChoose a product at your company or a product that you are familiar with that is in the mature stage of the product life cycle. Briefly describe the product, why you believe it is in this phase, and what improvements could be made to change its current path. Provide support from the course materials and readings.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.The specific course learning outcome associated with this assignment is:Propose how a product could be improved or replaced relative to its life cycle stage.

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