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Learning Goal: I’m working on a marketing project and need a sample draft to hel

by | Apr 27, 2022 | Marketing | 0 comments

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Learning Goal: I’m working on a marketing project and need a sample draft to help me learn.This is an opportunity to take one of the core concepts/topics we have covered this semester and gain an in depth understanding of it within the context of an organization you desire. You can choose one of the following topics we have covered this semester:Essence of strategic marketing communication (segmentation, targeting, positioning, and branding)
Marketing mix (4 P’s): You can choose one if you prefer to.
Skills of disruptive innovators
DNA of innovative organizations
Provide a 3-to-4-page in-depth, systematic, critical evaluation of an organization’s IMC strategy with regard to a campaign of your choosing. The narrower the domain you choose, the more in depth your analysis should be. Please implement concepts from the assigned texts, articles, and cases in your analysis. Identify strategic weaknesses and problem areas; recommend theoretically grounded solutions.

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