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Learning Goal: I’m working on a business discussion question and need an explana
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Learning Goal: I’m working on a business discussion question and need an explanation and answer to help me learn.Strategic
Competitive Advantage and Positioning Your initial
post should be 300 words in length. Please respond to BOTH prompts.Question
A: What strategy
would you recommend for a small-sized company entering a highly segmented
market, each segment with a complex set of needs and spending power?Question
B: Imagine that
you are the manager of a housekeeping service. Specifically describe how you
would use the concepts of (1) scope of the firm, (2) horizontal integration,
and (3) vertical integration to build and achieve a competitive advantage over
rival housekeeping services.
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