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Learning Goal: I’m working on a writing project and need support to help me lear

by | Apr 29, 2022 | Writing | 0 comments

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Learning Goal: I’m working on a writing project and need support to help me learn.Writing and Editing SkillsFinal40%Project Learning Outcomes: CLO9: Demonstrate ability to work in teams.CLO10: Use of professional standard software to deliver a coherent project.CLO11: Ability to effectively communicate ideas in written, oral, and visual formatswith different audiencesAssignment description: The final will involve students creating awareness campaigns to shed light on social topics and persuade target markets., each student will develop a creative brief. Students will analyze and explain their work highlighting the tools and techniques used.Submission requirements: Suggested topics:Social media or gamming addictionGlobal warmingMental Illnesses e.g., depression or anxietyLocal tourismAnimal rightsStep 1: choose one of the topics above and develop a creative brief that includes the following:-Problem background-The main message-The campaign objective-The target market-The key insight-The key consumer benefits-SupportStep 2: research the chosen topic and develop copy to increase awareness and persuade the audience to accept your message. Out of home:-Implement guerrilla marketing-Less than 10 words.-Slogan-Visuals.Step 3: Produce a report analyzing and explain the copywriting tools and techniques you used in your work.-Rhetorical appeals-Figurative language-Maslow’s hierarchy-Features and benefitsDeliverables:-A complete submission should include a creative brief, OOH and a report. -as a PDF document.- Referencing your work: Harvard referencing is required when using any book, article, journal or online references in the assignmentPlagiarism and cheating: Your attention is drawn to the University’s stated position on plagiarism. THE WORK OF OTHERS THAT IS INCLUDED IN THE ASSIGNMENT MUST BE ATTRIBUTED TO ITS SOURCE (alist of references and bibliography must be submitted).

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