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INTRODUCTION: When we checked in on Peloton earlier this year, the sharks were circling. Since then, they’ve fended off a few takeover attempts and had a change of CEO.

by | Jun 6, 2022 | Business | 0 comments

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INTRODUCTION:
When we checked in on Peloton earlier this year, the sharks were circling. Since then, they’ve fended off a few takeover attempts and had a change of CEO.
The new CEO is bringing a new pricing tactic to the company that he hopes will make the company’s value proposition more enticing to consumers. Will it work? Let’s apply Chapter 5 concepts to this case and see what we think.
DIRECTIONS:
Read this Wall Street Journal article (Links to an external site.). (pdf version Download pdf version)
Write an essay of 300 or so words that accomplishes the objectives stated below. You may choose to address one (just one!) of the prompts below, but you are also welcome to take a different approach. Understand that you will be evaluated based on your ability to apply course concepts to assigned materials.
Our main goal is to apply concepts from Chapter 5 to this company. Your grade will largely be determined by how well you demonstrate an understanding of those concepts and how well you can apply them. Flex for us.
PROMPTS:
NOTE: You do not have to answer one of these prompts. If you decide to address one of these questions, however, please address only one of these questions. If you choose to address a prompt, please include the prompt at the top of your submission.
Discuss Peloton’s new tactic as a value driver. Which category of value driver does this action belong to? Considering the previous purchase-based price model, is this a different category of value driver, or just “reshuffling the deck” in the same value driver category? Based on your analysis, is this new tactic likely to be successful? Argue for why this will or will not be effective.
Based on the facts in the article, is Peloton pursuing a broad or narrow focus? Make a compelling, evidence-based case. Is this the best approach for Peloton, or should they reposition to either a more broad or more narrow focus?
Considering all that you know about Peloton, thoroughly analyze their value drivers and discuss how these assets shape their customer value proposition (Ch. 1). Based on your detailed analysis, does this value proposition seem likely to support growth and profitability for the future of this company?
Rubric
RFTH Rubric (75 pts)
RFTH Rubric (75 pts)
CriteriaRatingsPts
This criterion is linked to a Learning OutcomeClarity/Logical Flow
5 to >4.0 ptsExceeds
Transitions are clear and responses are organized. Paragraphs aid in transition from one thought to another.
4 to >3.0 ptsMeets
Some transitional phrases/paragraphs. Generally clear flow of thoughts and ideas.
3 to >0 ptsCan Improve/Does Not Meet
Lacks clear direction. Ideas strung together in loose or random fashion. Lacks clarity. Difficult to follow ideas. Little to no use of paragraph to aid in transitions.
5 pts
This criterion is linked to a Learning OutcomeGrammar & Spelling/Sentence Structure
5 to >4.0 ptsExceeds
Employs appropriate grammar and spelling without errors. No awkward sentences.
4 to >3.0 ptsMeets
Few grammar and spelling errors. Few awkward sentences.
3 to >0 ptsCan Improve/Does Not Meet
Numerous and significant errors which interfere with comprehension and distract from the message. Grammar and spelling errors which distract the reader. Sentences are awkwardly written.
5 pts
This criterion is linked to a Learning OutcomeApplication of Course Material
25 to >22.5 ptsExceeds
Application of course material where appropriate. Strong connection demonstrated between course content and assignment material.
22.5 to >17.5 ptsMeets
Appropriate application of course material. Some connection demonstrated between course material and case.
17.5 to >0 ptsCan Improve/Does Not Meet
Little or incorrect application of course material.
25 pts
This criterion is linked to a Learning OutcomeCritical Thinking
20 to >18.0 ptsExceeds
Elaborates on ideas and arguments. Develops a thorough analysis. Demonstrates critical thinking in every response.
18 to >14.0 ptsMeets
Elaborates on most ideas and arguments. Develops a fairly thorough analysis. Demonstrates critical thinking in most of the responses.
14 to >0 ptsCan Improve/Does Not Meet
Arguments/analyses are flawed or incorrect. Demonstrates limited critical thinking.
20 pts
This criterion is linked to a Learning OutcomeComprehensive Discussion Related to Problems
10 to >9.0 ptsExceeds
Demonstrates comprehensive understanding of case/course material. Thoughtful responses demonstrate a thorough understanding of the issues.
9 to >7.0 ptsMeets
Provides developed responses/arguments but there is room for more robust discussion.
7 to >0 ptsCan Improve/Does Not Meet
Lack of attention to detail. Does not demonstrate understanding of the case/course material. Does not demonstrate critical thinking.
10 pts
This criterion is linked to a Learning OutcomeIdentification of Solutions/Alternatives
10 to >9.0 ptsExceeds
Solution is identified is the best solution given the situation. Solution is thoroughly explained.
9 to >7.0 ptsMeets
Solution is identified but could benefit from further development.
7 to >0 ptsCan Improve/Does Not Meet
Solutions not identified or are not appropriate or well explained.
10 pts
This criterion is linked to a Learning OutcomePlagiarism/Fair Use
0 ptsDoes Not Meet
Violations to the academic policy of plagiarism, fair use policy or copyright are present.
0 ptsMeets
Violations to the academic policy of plagiarism, fair use policy or copyright are not present.
0 pts
Total Points: 75

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