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Explain to the board how you would use marketing research to explore why donors have stopped giving to your selected organization.

by | Jun 16, 2022 | Writing | 0 comments

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Fundraising Planning
As in any key endeavor, it is important to complete your planning and prepare for the effort that is about to take place. As much as possible, understanding the philanthropic wishes and priorities of a donor (of any type) will enhance the building of relationships and increase the chances of gaining financial support. It is also important to understand the level to which the organization is ready to move forward in fundraising. This may include infrastructure elements such as staff, number of volunteers, board involvement and commitment, financial record-keeping systems, and availability of a fundraising database.
Imagine you have just been hired as the fundraising director of a nonprofit organization for which you work or with which you are familiar. Assume this organization has not undertaken any formal fundraising planning in the past 5 years.
The assignment must be at least 1 page and include:
a brief statement to the board of directors on the importance of investing in a fundraising planning process.
Explain to the board how you would use marketing research to explore why donors have stopped giving to your selected organization.
Resources
Sargeant, A., & Jay, E. (2014). Fundraising Management: Analysis, planning and practice (3rd ed.). New York, NY: Routledge.
Chapter 2, “Fundraising Planning: The Fundraising Audit” (pp. 17–37)
Chapter 3, “Marketing Research for Fundraising” (pp. 38–65)
Chapter 5, “Strategic Planning: The Fundraising Plan” (pp. 94–121)
Williams, K. A. (2013). Leading the fundraising charge: The role of the nonprofit executive [ebrary version]. AFP/Wiley fund development series. Somerset, NJ: Wiley.
Chapter 4, “Relationship Concepts: Social Exchange, Alignment, Cultivation, and Management” (pp. 156–175)
Foundation Center. (n.d.). Retrieved June 14, 2022, from http://www.foundationcenter.org
NAMI. (n.d.). Retrieved June 15, 2022, from https://nami.org/Home

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