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Why do sponsors invest in Corporate Social Responsibility (CSR) initiatives?

by | Jun 18, 2022 | Sports Management | 0 comments

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Search YouTube and watch the Budweiser One Team commercial based on the COVID-19 impact (. Conduct some additional research on the efforts of sport sponsors such as Nike, Under Armour, and Fanatics to assist in the Coronavirus healthcare crisis.
Why do sponsors invest in Corporate Social Responsibility (CSR) initiatives?
Do you agree or disagree with companies using social causes to advance their marketing efforts in the long-term?
Provide your own example of a sport sponsor involved in a CSR initiative and explain whether or not it was successful.
> The reading materials will help you with this Discussion.
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