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Chick-Fil-A Business Case

by | Jun 21, 2022 | Business | 0 comments

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3. Chick-Fil-A Business Case (200 Points)
Mandatory Video and Written Submission – Your response must be in a video (do not submit a voice recording, that is not a video submission format) submission format. What does that mean, you need to record your response by showing your face and your voice and submit in the drop box. You can upload on YouTube and place the link to the YouTube in Blackboard. The written portion of the assignment is worth (75 points), and video portion of the assignment is worth (125 points – 75 plus 50 additional points for professionally dressed student during presentation.
. If you do any of these things during your presentation you will not get the additional points for the video portion of the assignment. Make sure the video and the written
portion depicts what the assignment is asking for.
Task: Develop A Strategic Plan to Attract Young Professionals to Become an Owner/Operator of a Chick-Fil-A Franchise.
The goal of this assignment is to get you to start thinking strategically in a more organized manner about how you will go about managing a business, from formulating, implementing, and evaluating a strategy to achieve competitive advantage in the marketplace.
Narrative: You have been hired as a management consultant at Chick-Fil-A Tech Rd. Silver Spring, Md to develop a strategic plan that will motivate young professionals graduating from college to work at Chick-Fil-A with the goal of owning their own franchise.
Chick-Fil-A at Tech Rd. Silver Spring, MD have the various departments:
1. Front House Operations
Hospitality
Cash and Coupon Management
Front Counter Food Safety
Ensure that during all your video
submissions/presentations you are professionally dressed and draw attention to your face (no white
t=shirts, no hair bonnets, no do rags, be careful of your background, surrounding, and any form of
distraction, no eating or drinking, no driving while doing the presentation, do not replace
professionalism with comfort like laying on your bed and doing the presentation, do not do the
presentation while you are in the bathroom, or while working, during a church service, while doing your
hair at home or at the salon, on a road trip in the car/train/bus as a passenger
Ensure that during all
your video submissions/presentations you are professionally dressed and draw attention to your face (no
white t=shirts, no hair bonnets, no do rags, be careful of your background, surrounding, and any form
of distraction, no eating or drinking, no driving while doing the presentation, do not replace
professionalism with comfort like laying on your bed and doing the presentation, do not do the
presentation while you are in the bathroom, or while working, during a church service, while doing your
hair at home or at the salon, on a road trip in the car/train/bus as a passenger
Ensure that during all your video submissions/presentations you are professionally dressed and draw
attention to your face (no white t=shirts, no hair bonnets, no do rags, be careful of your background, surrounding, and any form of
distraction, no eating or drinking, no driving while doing the presentation, do not replace professionalism with comfort like laying on
your bed and doing the presentation, do not do the presentation while you are in the bathroom, or while working, during a church
service, while doing your hair at home or at the salon, on a road trip in the car/train/bus as a passenger)
13|MGMT 440 – Summer 2022 – Business Strategy and Policy
Back of House OperationsInventory Management
Food Handling & Preparation
Kitchen Food Safety
TalentHuman Resources
Performance Management
Talent Management
Associate Engagement
Payroll
MarketingCreative Design
Internal / External Marketing Campaign
Social Media Marketing
Donation/Fundraising Management
General Leadership & ManagementLeader of Team
Small Business Ownership
P&L Management
Process Management & ImprovementIn developing your strategic plan, make sure you utilize the following management concepts below in your response: 1. Four Management Functions (10 points for integrating the concept into your strategic contingency plan)
2. Four Management Resources (10 points for integrating the concept into your strategic contingency plan)
3. Sustainable Competitive Advantage (5 points for integrating the concept into your strategic contingency plan) 4. Focus Differentiation Strategy (5 points for integrating the concept into your strategic contingency plan)5. SWOT Analysis (10 points for integrating the concept into your strategic contingency plan)
6. Customer Value Proposition (5 points for integrating the concept into your strategic contingency plan)
7. Value Chain (5 points for integrating the concept into your strategic contingency plan)
8. Corporate Social Responsibility (5 points for integrating the concept into your strategic contingency plan) 9. Triple Bottom Line (15 points for integrating the concept into your strategic contingency plan)
10. Core Competency (5 points for integrating the concept into your strategic contingency plan)Resources for you to utilize (you can use your own additional resources):
CFA Leadership Program (leadcfa.com)
Chick-fil-A – Wikipedia
Inside Chick-fil-A’s rise to 3rd-largest restaurant brand | Nation’s Restaurant News (nrn.com)
Who We Are – More Than The Original Chicken Sandwich | Chick-fil-A
[Hungry for History] Chick-Fil-A Didn’t Create the Fried Chicken Sandwich • EBONY
The World of Chick-Fil-A and the Business of Sunbelt Evangelicalism – Southern Spaces
Study: Chick-fil-A Has the Most Satisfied Customers | QSR magazine
Chick-Fil-A Will Never Go Public (businessinsider.com)Questions to assist you in developing your strategic plan:
What do you know about Chick-Fil-A at Tech Rd (AKA “The Firm”? How old is it? In what industry (or industries) is the firm active? What is the firm mission, vision, values, and major goals? Who are its principal competitors and how is the firm performing compared to them? How many employees does it have? What are its sales and profits (use most recent financial data available)? What is the firm’s core competence? How does knowing this assist your strategic plan?
Who is the CEO? How long has she or he been in this position? What has been the career track of the CEO? How well has the firm performed recently compared to rivals? Has it outperformed rivals or underperformed them? Why?
14|MGMT 440 – Summer 2022 – Business Strategy and Policy
Can you find examples of how the CEO has performed the basic functions of management- planning, organizing, leading, and controlling his or her organization and how does this help you with your strategic plan? Research and find two examples of a significant strategic error or a significant strategic success that the CEO at the firm have made over the last year that you will try to fix in your strategy plan?
What are some current strategies of the firm? In your opinion, does these strategies create additional value, boosting the profitability of the enterprise, or is it destroying value and lowering profitability? And what will you do differently in your strategic plan??
How would you characterize the diversity, and cultural climate of the firm? How does the customer relationship management (CRM) of the firm assist the firms productive?
What is the primary technology the firm should utilize to produce its products and/or services? What strategies has it adopted to organize for speed to meet customer needs as quickly as possible through time-based competition?
What is the firm’s strategy for human resource management? Based on available information, does it appear that the firm will have a sufficient supply of staff in various job groups above over the next five years? Why or why not? What should the firm main approach for staffing it franchise? What environmental conditions, if any, make it easier or more difficult for the firm to estimate its future supply of and demand for employees?
To what extent does the firm focus on development of its workforce? What training methods/programs/initiatives do you recommend being used within the firm taking into consideration the diverse workforce?Your research paper should follow APA format (see Appendix 3 below for APA Style), check thoroughly for grammar and punctuation, and most importantly, make sure you answer the entire question asked. Avoid “brain dumping” – if there is a specific question on a topic, do not spit out everything you know on the topic; keep it limited to information that answers the question. If the question has multiple parts, make sure you answer each of them. These are based on concepts discussed in class, but they are first and foremost, research-based assignments. This means that you need to look beyond the film, text, and PowerPoints to answer them. Your research paper should consist of at least 10 sources, which should not include your text.

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