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Learning Goal: I’m working on a marketing discussion question and need an explan

by | Aug 30, 2022 | Marketing | 0 comments

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Learning Goal: I’m working on a marketing discussion question and need an explanation and answer to help me learn.
For this discussion, select a well-known (Ford Auto) brand and check out its online presence.
•Identify some of the key owned, earned, and paid online media of this brand.
•Provide the online links to these media, and explain which of the three categories each one belongs to and why.
•Which one of the three categories seems to be the dominant one for this brand? How can you tell?
•Provide concrete reasons for your assessments as well as references whenever you use external information.
Subject: Hints
Good Morning:
Please use the name you want to be referred to at the end of each post. Please review the example in my Welcome Letter for how a discussion should be structured.
You must integrate theory from the readings. In assessing your example, is Integrated Marketing Communication present? The American Marketing Association defines it as: “A planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” Thus, the organization speaks with a unified and consistent message that builds upon prior contacts and has a cumulative effect. It crosses all promotion and touchpoints regardless of if it is a YouTube video or a Facebook post.
Note: You must cite the readings in your posts, and posts are limited to 500 words. Please use 4 sources. Thanks.

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