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Learning Goal: I’m working on a business discussion question and need support to

by | Aug 31, 2022 | Business | 0 comments

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Learning Goal: I’m working on a business discussion question and need support to help me learn.
DB#2
Effect of Environmental Factors in Marketing
There are five major environmental factors that an organization should consider when conducting an environmental scan: economic, technological, social, competitive, and regulatory (Berkowitz, 2019, p. 98). The use of environment scans allows companies to gain information regarding events and trends that are occurring in the organization’s external environments. With this information, organizations can plan and create courses of action for future scenarios (Berkowitz, 2019, p. 98). This post will discuss how environmental scanning can be used when suggesting in-company clinics, after-hour clinics, and urgent care clinics to address medical problems.
In-Company Clinics
Some companies can establish in-company clinics to handle medical problems or provide on-site primary and preventative care. Toyota is a company that has developed in-company clinics, and by addressing care in the factory, there is an offset in cost for employee health insurance. Having an onsite clinic that can provide primary care also allows for improved work attendance because employees are not leaving work early to make an off-site doctor’s appointment (O’Keefe & Anderson, 2017). Since employees do not have to miss work for doctor’s appointments, this offers both employees and employers a competitive advantage because they can maintain productivity and save on the cost of healthcare. Also, because in-company clinics provide the same quality and level of care as urgent care, there is a competitive advantage within the clinic itself (Berkowitz, 2019, p. 124).
The same level of care at an in-network price that requires no drive time benefits everyone. In 2018, it was estimated that 3.3 trillion dollars were spent on healthcare, and the rise in cost is still not controlled (Bindman, 2020). The benefit of managing medical issues in-company is that reduces the price for the employer and the patients because any injury can be contained on-site without the need to send to urgent care or possibly the emergency room, both of which are more costly than an in-network primary care appointment.
After Hour Facilities
There may be an opportunity to influence the social factor of the market by establishing after-hours clinics and urgent care facilities in metropolitan areas. There are several social factors related to a population, such as its demographics, its culture, and its values (Berkowitz, 2019, p. 111). After-hour and urgent care centers for pediatrics are an example of successful clinics that have atypical hours. Children are especially prone to getting hurt or sick any time of any day and allowing parents to have walk-in options to address care after work or late at night prevents a costly trip to the emergency room. In general, after-hour clinics and urgent care clinics thrive in metropolitan areas because the care is more accessible and again addresses the need for medical care without having to go to the emergency room.
Conclusion
With the use of environmental scanning and its five major environmental factors, it can be determined if in-company clinics, after-hour clinics, or urgent care clinics will be more beneficial in addressing the population’s needs. To recap, in-company clinics are economically helpful because they can save employers and employee money. Whereas after-hour clinics and urgent care clinics allow for the flexibility to meet the social needs of individuals who need affordable healthcare outside of regular business hours. Ecclesiastes 5:3 states, “for a dream comes with much business and a fool’s voice with many words.” While there will always be a need for medical care, from a business end, environmental scans allow businesses to make informed decisions regarding their choice of developing medical facilities and how they will be managed.
References
Berkowitz, E. N. (2019). Essentials of health care marketing. Jones & Bartlett Learning.
Bindman, A. B. (2020). Rising prices and health care “empires.” JAMA, 323(9), 815. https://doi.org/10.1001/jama.2020.1370
Ecclesiastes 5:3 English Standard Version. Bible Gateway. (2001) https://www.biblegateway.com/passage/?search=Eccle…
O’Keefe, L., & Anderson, F. (2017). Benefits of on-site clinics. OJIN: The Online Journal of Issues in Nursing, 22(2). https://doi.org/10.3912/ojin.vol22no02ppt51

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