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Learning Goal: I’m working on a marketing presentation and need an explanation a

by | Aug 31, 2022 | Marketing | 0 comments

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Learning Goal: I’m working on a marketing presentation and need an explanation and answer to help me learn.
I need assistance in creating talking notes for the attached power point presentation. The presentation must be 5-7 minutes long. I will need talking points for each slide. Below are the instructions for the assignment. I have completed the PowerPoint and it has been graded so no changes will need to made the PowerPoint itself.
In this assignment, you assume the role of Director of Marketing and you are attending a meeting with
the Chief Marketing Officer (CMO) and the executive team. You have been asked to deliver the
presentation you prepared on your proposed Marketing Campaign. The CMO has asked you to keep
the length of your presentation to no more than 7 minutes. Due to this time limit, you must present
your message as concisely, cogently and convincingly as possible, in order to obtain the approval of
the executive team for your proposal.
Instructions:
You will use the Marketing Campaign slide deck that you developed in Assignment 2. Record your
presentation by using Zoom. The video must include both you and your slides. Remember that during
the presentation, you as Presenter are the main focus for the audience. Your slide deck serves only as
a visual aid to support your message.
Dress appropriately for a business meeting and demonstrate a confident executive presence. You may
stand or sit, as you prefer, but strive to convey confidence and to be expressive in your manner of
speaking to your audience. Your presentation should stay within the time limit of five to seven minutes.
Tips for Effective Presentation:
Use the tips and suggestions below to make your presentation effective and professional:
 For the best results using Zoom, work on a computer rather than a mobile device or iPad
 Record your presentation in a quiet room or space, with neutral, non-distracting surroundings
 Do not read the text on the slides; instead, restate the points on the slide in different words
that reinforce the message
 Start with an impactful opening statement to engage your audience and clearly establish the
context and purpose of the presentation
 Keep your comments succinct, clear, and focused on the goal of obtaining support for your
campaign proposal
 End with a closing statement that highlights the reasons why the executive team should
agree to your proposal and explains how your campaign will benefit the company
 Practice delivering your presentation in front of a trusted colleague, friend, or family member;
ask them for constructive feedback on your voice, physical presence, and persuasiveness.
Assessment Criteria:
Your presentation will be assessed using the below criteria:
• An impactful opening statement is used to engage the audience and set context for
the audience
• Presenter exhibits a confident and professional presence, uses an appropriate tone for a
business setting, and establishes a connection to the audience
Presenter does not read the text from slides, but restates the content in other word
An impactful closing statement is used to indicate anticipated benefits for the company and
recommend the proposal to the executive team
Communication is targeted and succinct, delivering a clear and persuasive message
Presenter is the focus; slides are used as a visual aid to support the presentation goals
Presentation adheres to the five to seven minutes time limit

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