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Business and the rationale for selecting the business.

by | Nov 21, 2022 | Marketing | 0 comments

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Hospitality and Travel Marketing Project
You will select a local/national/international hospitality or travel corporation and create a social media and societal marketing plan. You are also required to critique the current marketing practices and offer future recommendations.
The paper must be no more than 10 pages, including the cover page, Table of Contents
page, and the references page, double-spaced, with size 12 Times New Roman.
Project Proposal: You must submit a one-page. typed proposal stating your chosen
business and the rationale for selecting the business. Therefore, before choosing your
business, review the project outlines below for the type of information that you will need for the project. Your project proposal is worth 5 points.
The project must include the following sections:
1. Social and/or Societal marketing plan (25 points)
• Discuss various social media applications that your chosen hospitality or travel
• organization can take advantage of and discuss the role of each of these
• applications.
• Does your chosen hospitality organization utilize any social media applications? If yes, discuss how they are used.
• Generate one innovative idea related to how your chosen organization can use social media applications. This idea must be independent of any social media marketing strategies currently used by your chosen organization.
• Be as specific as you can with respect to:
– The actual idea
– The social media application(s) selected
– Time of year of implementation and duration of the selected strategy
– The target market for the selected strategy
– How the idea will be promoted
– Any downfalls or potential issues with the selected strategy and ways to overcome them, i.e., cautions to be aware of.
– Potential costs and benefits (examples: estimated cost of promotional materials used, additional staff involved, reputation management, upkeep and maintenance, estimated additional revenues generated, etc.)
– Discuss the feasibility of your idea with one or more representatives from your chosen organization and report feedback. Industry feedback is a must to get any points for this section.
2. Conclusions and recommendations (5 points)

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