Compare two fast food restaurant chains—Chipotle and McDonald’s (who no longer owns Chipotle). Chipotle has locations throughout the U.S., but that presence is obviously dominated by McDonald’s vast network.

Positioning Fast Food Compare two fast food restaurant chains—Chipotle and McDonald’s (who no longer owns Chipotle). Chipotle has locations throughout the U.S., but that presence is obviously dominated by McDonald’s vast network. Chipotle is positioned as offering...

LearninThe case presents a scenario of an unhappy customer at a dry cleaners business. In the case the customer is seeking to be compensated for an error made by Presto Cleaners. I am asking you to put yourself in the position of the company president and assess how you would approach the situation. g Goal: I’m working on a marketing multi-part question and need an explan

The case presents a scenario of an unhappy customer at a dry cleaners business. In the case the customer is seeking to be compensated for an error made by Presto Cleaners. I am asking you to put yourself in the position of the company president and assess how you...